Jadeye

Having a Vision

The other day a dear friend and client of mine and I were discussing the importance of a vision when it comes to marketing.  And we very quickly realized that without a vision, things can go awry very quickly.  But a vision is much more than a happy thought or wishful thinking, it has so much more to do with actual expected outcomes. 

Some of my clients approach me asking for a website, but when I ask them what they want to achieve with the website I get a dazed and confused look.  'So that people can find me - of course!'   Is the first response, or 'so that people can know what I offer'.  Both answers are right in the conventional sense, but it is imperative that you look a little deeper.

The vision in any case should not be to portray pages and pages of information, nor should it be that it is merely stumbled upon.  The vision should be to engage the audience in your products, or educate your clients, or to supply a hassle-free convenient online shopping experience - to save your clients money.

You see, the minute your focus shifts, suddenly the dialogue and pictures you originally intended for the site are affected - in a positive light!  With the objective to achieve the desired outcome or vision.

It is therefore imperative that you establish:

1.       What you are selling (a solution to their problems? a convenience?)

2.       How much do you want to sell?

3.       Over how long?

4.       What are you willing to invest to achieve this? (time, resources, money?)

As I always say, its time to ask yourself better questions.  Every single person on this planet reaches a point where they decide to purchase something, with or without your influence.  And it is imperative that you link your product to that specific feeling or moment which is achievable through strategic visualized planning.

Until next time, Happy Marketing!